Oliver Reichenstein on Designing for the iPad

Oliver Reichenstein on designing for the iPad:

Yet, we couldn’t help it: the longer we worked on them, the more our designs moved away from the fake 3D effects. However, moving along, we found that 3D SFX and material surfaces do work if used sparingly. As an invitation to touch, not as a basic metaphor. In other words: Don’t use fake wooden backgrounds, don’t make your interface look like a living room, with clickable TVs, magazines, DVD cases.

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